Keywords: Customers
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 323–340.
Published: 12 October 2018
... areas. Scholars are slow to examine the functioning of EEs in small towns, which face unique challenges in spurring entrepreneurial activity. Most notably, small town EEs are dependent on a key stakeholder group – local customers – which receives almost no attention in prior research on ecosystems...

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