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Keywords: Dairy products
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2010) 12 (2): 153–167.
Published: 31 August 2010
... to pay protection money (The Good Humor Ice Cream Company, 2010). These stories seemed to help the company win the hearts of customers. Marketing strategy Brands Entrepreneurialism Dairy products Small to medium‐sized enterprises Another point of differentiation that aided in the company's...
