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Keywords: Dark side
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 223–252.
Published: 06 December 2022
... The qualitative interviews focused on the dark side experiences of micro-entrepreneurs on social media and on strategies to protect their private identities and businesses from those dark side effects. For the theoretical classification of dark side experiences, the framework of Baccarella et al. (2018...
