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Keywords: Decision-making approach
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (1): 140–162.
Published: 22 June 2023
... antecedents of decision-making to form its conceptual framework to study internationalisation decision-making approach for SMEs using the effectuation logic and adds to the stream of literature that has reviewed the factors that influence the internationalisation decision-making process for SMEs in developing...
