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Keywords: Decision-making process
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (1): 110–126.
Published: 13 July 2015
... Italian population – representing young consumers located in traditional consuming countries. Two research hypotheses are tested. Findings – The hypothesis testing reveals two effects. The age effect creates similarities in the decision-making process structure, and attitude and subjective norm have...

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