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Keywords: Decision-making styles
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 612–641.
Published: 01 October 2024
...Kelly Mara Seronato; Tomás Sparano Martins Purpose Although studies have analyzed individual factors and their impact on marketing strategies and organizational performance, little is known about the owner-manager’s decision-making style. In the marketing literature of micro, small and medium...
