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Keywords: Developing countries
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 409–435.
Published: 01 July 2025
... in developing countries. In addition, MCTs enable businesses to expand their market reach, thereby contributing to business growth. With digital marketing and e-commerce tools, companies can tap into new geographic markets and reach customers globally (Frost and Strauss, 2016). Online advertising, search...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2017) 19 (1): 42–58.
Published: 10 July 2017
... research in developing countries. Thus, the aforementioned studies point out challenges and obstacles faced by female entrepreneurs in Saudi Arabia in starting and growing their businesses, as well as their motivations for getting into business. Apparently missing is the direct link from perceptions...
