Keywords: Digital marketing capabilities
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities

Joe Hazzam, Paul Dobson, Bharati Singh, Blend Ibrahim, Ahmad Aljarah
Journal: Journal of Research in Marketing and Entrepreneurship
Journal of Research in Marketing and Entrepreneurship (2026) 28 (1-2): 1–21.
https://doi.org/10.1108/JRME-02-2025-0029
Published: 25 November 2025
...Joe Hazzam; Paul Dobson; Bharati Singh; Blend Ibrahim; Ahmad Aljarah Purpose Although digital marketing capabilities (DMCs) represent an opportunity for small to medium-sized enterprises (SMEs), the drivers and the complementarity effects of these newer marketing capabilities need further...
View article titled, Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities
Open the PDF for Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities in another window
Add to Citation Manager for Digital marketing capabilities and SME performance: the influence of market orientation and the complementarity effect on customer relationship management capabilities
This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options