... patronize a business simply because they have no alternatives (Jones and Sasser, 1995). On the other hand, in a market full of choices, even a highly satisfied customer may switch to a different supplier (Reichheld, 1993). Customer satisfaction Distribution channels and markets Competitive intensity...

... Apparel exporting Distribution channels and markets Exporting-led development Internationalisation process Trade intermediaries An extensive literature exists on the clothing industry, written from various levels of analysis. Many of these studies, such as those commissioned by international...

... Sales Marketing Distribution channels and markets Drugs Pharmaceutical industry ...

... position, in essence trapping the individual within a particular social stratum. Therefore, members of an entrepreneurial community who desire high status should work swiftly, or else they run the risk of being cast into an inert, low‐status position. Distribution channels and markets Social status...

... strategies that are successful over the long term. © MCB UP Limited 2002 Marketing strategy Distribution channels and markets Business formation Screening For Successful Low-Budget Marketing Strategies For New Ventures Stanley F. Stasch Loyola University Chicago Chicago, IL, USA Screening...