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Keywords: Distributor orientation
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2016) 18 (2): 197–210.
Published: 17 October 2016
...Chiquan Guo; Yong Wang; Ying Zhu Purpose This study aims to explore how the distributor orientation of manufacturing-centered small and medium-sized enterprises (MCSMEs) influences relationship building outcomes, distributor satisfaction, and channel profitability. Design/methodology/approach...
