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Keywords: Drugs
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2006) 8 (1): 107–128.
Published: 01 July 2006
... for only a tiny percentage of sales, it had the potential to introduce Pharmatek to clients who might later hire the firm for customized, and very profitable, drug development work. Moreover, the Hot Rod Chemistry® kit represented a spin‐off opportunity for Pharmatek Laboratories. Scott needed to decide...
