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Keywords: EM dimension
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (4): 461–473.
Published: 22 August 2025
... entrepreneurial and market orientations. Recent empirical studies introduce even more nuanced dimensions. Alqahtani et al. (2022) proposed “network attention” as a key EM dimension, defining it as a firm’s ability to strategically engage actors and use partnerships. Gliga and Evers (2023...
