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Keywords: Ecopreneur
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2012) 14 (1): 27–39.
Published: 06 July 2012
... below involves three cases of opportunity development. The paper will begin with a brief review of opportunity development in the literature. An integrated “4P” creativity framework will then be described and used to examine the opportunity development process among these “ecopreneurs”. All three...
