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Keywords: Emerging markets
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 92–111.
Published: 17 December 2021
...Alaeddin Ahmad; Manar Mousa AlMallah; Majd AbedRabbo Purpose This research aims to investigate the influence of electronic word-of-mouth (eWOM) on the diffusion rate of innovation in the context of entrepreneurial firms in emerging markets. It examines a comprehensive model for the effect of eWOM...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2018) 20 (2): 273–291.
Published: 02 October 2018
..., partners and other necessary resources that were not easily reachable before at significantly lower costs. Therefore, the current study aims to examine entrepreneurs’ motivations, expected benefits and intentions to use online social media in an emerging market. Design/methodology/approach This study...
