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Keywords: Employing computerized simulations
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (1): 5–22.
Published: 13 July 2015
... stakes and students’ volitions. Anticipatory emotions Marketing simulations Students’ performance Student motivation Employing computerized simulations Students’ volitions Personal stakes Simulations are increasingly used in business courses, in general, (Lainema and Hilmola, 2005...
