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Keywords: Entrepreneurial action
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 436–458.
Published: 04 August 2025
...Mapitso Malaku; Melodi Botha Purpose The entrepreneurial intention-action gap (EIA) is an intricate phenomenon as this study aims to understand why some individuals with entrepreneurial intentions (EI) do not engage in entrepreneurial action (business start-up). This study aims to investigate...
Journal Articles
Using entrepreneurial competencies and action to profile entrepreneurs: a CHAID analysis approach
Open Access
Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 337–367.
Published: 04 December 2023
...Melodi Botha Purpose Entrepreneurial trait and behaviour approaches are used to identify differing entrepreneurial profiles. Specifically, this study aims to determine which entrepreneurial competencies (ECs) can predict entrepreneurial action (EA) for distinct profiles, such as male versus female...
