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Keywords: Entrepreneurial firms
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 92–111.
Published: 17 December 2021
...Alaeddin Ahmad; Manar Mousa AlMallah; Majd AbedRabbo Purpose This research aims to investigate the influence of electronic word-of-mouth (eWOM) on the diffusion rate of innovation in the context of entrepreneurial firms in emerging markets. It examines a comprehensive model for the effect of eWOM...
