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Keywords: Entrepreneurial intent
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 149–185.
Published: 15 May 2026
... – joint farming and hunting – and role ambiguity mediate this relationship. Post hoc analysis reveals that, in contrast, entrepreneurial intent has no direct effect on sales performance. These findings bridge the entrepreneurship and sales literatures, demonstrating that, for salespeople, thinking like...
