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Keywords: Entrepreneurial intention
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 436–458.
Published: 04 August 2025
...Mapitso Malaku; Melodi Botha Purpose The entrepreneurial intention-action gap (EIA) is an intricate phenomenon as this study aims to understand why some individuals with entrepreneurial intentions (EI) do not engage in entrepreneurial action (business start-up). This study aims to investigate...
Journal Articles
Female entrepreneurial support requirements: post pandemic ecosystems in India
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Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 588–611.
Published: 24 September 2024
...Bhairab Chandra Patra; Usha Lenka Purpose The corona virus outbreak has affected the entrepreneurial ecosystem adversely. This in particular has impacted on females. This study aims to identify the factors affecting the entrepreneurial intention (EI) of females under post-COVID adverse conditions...
Journal Articles
Measuring factors influencing entrepreneurial intention across gender in India: evidence from Global Entrepreneurship Monitor (GEM) Database
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Journal of Research in Marketing and Entrepreneurship (2023) 25 (1): 63–82.
Published: 10 October 2022
...Jabir Ali; Zakia Jabeen; Muqbil Burhan Purpose This paper aims at measuring the factors such as cognitive, economic and social recognition affecting entrepreneurial intention across gender in India. Design/methodology/approach This study is based on the Adult Population Survey of Global...
