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Keywords: Entrepreneurial qualification
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 27–52.
Published: 11 July 2016
...Hardeep Chahal; R.C. Dangwal; Swati Raina Purpose The main purpose of this study is to examine the synergistic impact of marketing orientation (MO) and strategic orientation (SO) on business performance (BP) and to explore role of entrepreneurial qualification (moderating) and SO (mediating) in MO...
