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Keywords: Entrepreneurial risk management
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Journal Articles
Small but sophisticated: Entrepreneurial marketing and SME approaches to brand management
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 149–164.
Published: 19 October 2015
... issues for SME organisations. © Emerald Group Publishing Limited 2015 Brand orientation Entrepreneurial marketing Entrepreneurial risk management Market innovation SME brand management SME brand strategies This paper aims to make a significant contribution to two emerging fields...
