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Keywords: Entrepreneurial storytelling
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2026) 28 (3): 93–119.
Published: 20 March 2026
... in concert with an experiment. Corresponding author Richard Gruss rgruss@radford.edu 21 03 2025 12 09 2025 15 01 2026 15 01 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Entrepreneurial storytelling...
