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Keywords: Experiential learning
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (2): 368–387.
Published: 09 November 2023
... […] live case usage drives the perceptions of development of student meta-skills regardless of marketing course […] [and] this result was consistent across all six skill areas studied (Cummins and Johnson, 2023 , p. 63). However, marketing instructors observe that from an experiential learning course...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (2): 103–125.
Published: 05 December 2019
... Licensed re-use rights only Experiential learning Effectuation Entrepreneurial marketing New product development prototyping Entrepreneurial selling CDM = Customer development Model; ES = Entrepreneurial selling; IT = Information technology; MVP = Minimum viable...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2017) 19 (1): 77–90.
Published: 10 July 2017
...Simon O’Leary Purpose This research aims to assess how marketing-related projects with small- and medium-size enterprises act as a form of experiential learning and help develop entrepreneurial and employability attributes for students in higher education (HE). Design/methodology/approach...
