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Keywords: Expertise
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Journal Articles
Unravelling the unarticulated: SME managers and the role of tacit expertise in marketing
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Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 65–78.
Published: 23 April 2020
.../approach To provide support for the existence of tacit expertise, research was framed around three key questions and in-depth interview data drawn from SME senior managers. Although limited in number, interviewees represent a range of different types of SME businesses. Findings In SMEs, tacit...
