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Keywords: Exploitative
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 21–36.
Published: 29 November 2019
...Saba Khalid Purpose This study aims to examine the moderating effects of entrepreneurial orientation (EO) on the relationship of exploitation and exploration strategies with export performance. Drawing on the current literature, this conceptual paper develops a framework that first links...
