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Keywords: Farm-based entrepreneurship
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 176–194.
Published: 22 April 2022
... their products in the marketplace. By expanding on the research of farm-based entrepreneurship and entrepreneurial marketing (EM), this study explores the entrepreneurial practices that farm-based entrepreneurs use through the lens of the EM mix (EMM) and its constituent dimensions: person, purpose, practice...
