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Keywords: Farmers’ markets
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 420–439.
Published: 18 August 2022
...Benjamin Garner Purpose The purpose of this paper is to explore the way one farmers’ market organization used an e-newsletter to establish and maintain their brand image as a socially responsible local food outlet. This research analyzed managerial communication efforts to promote farmers’ market...
