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Keywords: Flow state
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2022) 24 (1): 195–220.
Published: 17 March 2022
... of the anthropomorphic virtual agent over the avatar in affecting consumers’ flow state, telepresence experience and perceived realism. These findings can be explained by the humanized characteristics of this type of agent (i.e. verbal and nonverbal language). Originality/value The originality of this research lies...
