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Keywords: GDP
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2021) 23 (2): 197–210.
Published: 06 April 2021
.... Design/methodology/approach This paper incorporates three well-established measures when looking at impact factors; unemployment rates, gross domestic product (GDP) and household income. The current study is unique in that it introduces the Kauffman Startup Activity Index (KSAI) as the measure...
