Keywords: Gender
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Journal Articles
Journal of Research in Marketing and Entrepreneurship 1–20.
Published: 09 June 2026
... Gender Theory of planned behaviour India Entrepreneurship plays a crucial role in generating employment, driving economic growth, fostering technological innovation and promoting empowerment (Nowiński and Haddoud, 2019). Considering the importance of entrepreneurship development, several global...
Journal Articles
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 133–144.
Published: 19 May 2020
... 46% in 1990 to more than 90% in 2013 (DOS, 2013). In addition, gender parity has been achieved in all levels of education in Jordan, with women’s university participation also increasing. By 2013, there were more women (51%) than men (49%) in Jordanian universities (DOS, 2013). Despite Jordanian...
Journal Articles
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 1–19.
Published: 15 August 2019
... of perceived quality on customer delight: first, identifying entrepreneurial marketing factors of delight and customer perceived quality to develop the model; second, applying the aforesaid model to discriminate customer delight in categories of gender as male delight and female delight. Design/methodology...

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