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Keywords: Ghana
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Journal Articles
Journal of Research in Marketing and Entrepreneurship 1–22.
Published: 23 June 2026
... marketing Organisational green performance Effectuation Job crafting Agribusiness SMEs Ghana Entrepreneurial marketing (EM) has great promise for addressing the challenges of delivering return on investment and enhancing sustainable performance during extreme environmental instability (Chooset...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2025) 27 (3): 409–435.
Published: 01 July 2025
... 08 05 2024 25 01 2025 19 05 2025 27 05 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Marketing communication tools Developing countries Female entrepreneurs Ghana Practical marketing communication tools...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (1): 163–190.
Published: 27 June 2023
... data from 225 food processing small- and medium-sized enterprises (SMEs) on the Ghana Enterprise Agency (GEA) registered list in the Eastern Region of Ghana. The effect of marketing modification on the performance of SMEs in the food processing industry was evaluated using a structural equation...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 312–336.
Published: 21 June 2022
...Stephen Oduro Purpose Drawing on the resource-based view of the firm, the study aims to develop a holistic conceptual model to examine the nexus between entrepreneurial orientation (EO) and innovation performance (INPF) of social enterprises in an emerging economy, Ghana. Design/methodology...
