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Keywords: Global business model
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2016) 18 (1): 53–62.
Published: 11 July 2016
...Adesegun Oyedele Purpose Developing a global business model requires a clear understanding of the market conditions in the global marketplace. The aim of this study was to evaluate the effect of emerging market conditions on the key building blocks of Osterwalder’s business model canvas. Design...
