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Keywords: Growth hacking
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (2): 163–179.
Published: 29 November 2019
...Tony Conway; Tanya Hemphill Purpose “Growth hacking” is a “data-informed” marketing approach that uses digital marketing tools and tactics as well as traditional marketing channels to help technology companies show “proof-of-concept” and sustainability before gaining funding. The purpose...

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