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Keywords: High-growth firms
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Journal Articles
Open to change…as long as it helps me: how high-growth firms shift strategic communication as they scale
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Journal of Research in Marketing and Entrepreneurship 1–21.
Published: 03 June 2026
...Shelby Renee Meek; April Sledge Purpose This study aims to examine how high-growth firms (HGFs) adapt their strategic communication as they scale and approach major valuation milestones. Specifically, it investigates how ventures’ public value orientations shift as they near the $1-billion...
