Keywords: Higher education
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2017) 19 (1): 77–90.
Published: 10 July 2017
...Simon O’Leary Purpose This research aims to assess how marketing-related projects with small- and medium-size enterprises act as a form of experiential learning and help develop entrepreneurial and employability attributes for students in higher education (HE). Design/methodology/approach...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 37–46.
Published: 12 July 2011
...Sheilagh Resnick; Ranis Cheng; Clare Brindley; Carley Foster Purpose This study aims to explore the role of marketing in small and medium‐sized enterprises (SMEs) and to consider how amendments can be made to the UK higher education (HE) teaching curriculum to inform marketing teaching...

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