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Keywords: Human resources
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Journal Articles
Competitive marketing through Confucian values in Malaysia: a case study
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2016) 18 (2): 162–175.
Published: 17 October 2016
... for harmony informs many of the practices associated with the philosophy. Rén, or altruism, relates to the impulse to meet the obligations to individuals and society. The principle of rén is often viewed as protective or paternalistic (Gardner, 2014). Malaysia Human resources...
