...Jabir Ali; Zakia Jabeen; Muqbil Burhan Purpose This paper aims at measuring the factors such as cognitive, economic and social recognition affecting entrepreneurial intention across gender in India. Design/methodology/approach This study is based on the Adult Population Survey of Global...

... and Taghizadeh-Hesary, 2016). As far as India is concerned, recent statistics indicate that there are 63 million MSME units that produce more than 8,000 products across various categories and these units employ around 110 million people (Business Standard, 2018). The annual report of the MSME published...

... to compete with the external environment. Thus, the aim of the paper is to study the role of internal and external factors in the development of women enterprises. Design/methodology/approach The qualitative approach was used based on multiple case studies from India to propose the conceptual framework...

... and issues related to objective of branding. © Emerald Group Publishing Limited 2012 Small to medium‐sized enterprises Brand identity Business development India Brands In developed and developing economies performance of small and medium sizes enterprises (SMEs) is critical...