.... However, as attitudes towards work among homemakers continue to evolve, it is imperative to understand their EIs. Design/methodology/approach This study utilises data from 643 respondents in India, collected through the Adult Population Survey of the Global Entrepreneurship Monitor ( GEM...

...Jabir Ali; Zakia Jabeen; Muqbil Burhan Purpose This paper aims at measuring the factors such as cognitive, economic and social recognition affecting entrepreneurial intention across gender in India. Design/methodology/approach This study is based on the Adult Population Survey of Global...

... of MSMEs located in Kolkata, one of the metropolitan cities of India. The city is the capital of West Bengal, India. The state of West Bengal has the highest share of MSME units and has risen the fastest in the establishment of MSMEs during the past decade amongst various states of India (MSME Report, 2018...

... to compete with the external environment. Thus, the aim of the paper is to study the role of internal and external factors in the development of women enterprises. Design/methodology/approach The qualitative approach was used based on multiple case studies from India to propose the conceptual framework...

... This paper presents a generic approach that may work beyond country boundaries. The conceptual model of “Brand Initiative Framework” is of immense help to manage branding activities in a strategically profitable way. Small to medium‐sized enterprises Brand identity Business development India Brands...