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Journal Articles
Industry Differences in Opportunity Recognition
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2004) 6 (1): 18–32.
Published: 01 July 2004
...David J. Hansen; Gerald E. Hills This exploratory study examines differences in opportunity recognition by industry. A sample of 142 entrepreneurs completed a detailed questionnaire. Certain differences by industry were in the product, firm and respondents’ characteristics as well as in opportunity...
