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Keywords: Industry competitive intensity
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 24 (2): 270–291.
Published: 10 June 2022
...Mohammad Talari; Mina Khoshroo Purpose The purpose of this paper is to investigate the effect of industry competitive intensity (ICI) on brand performance with the mediating role of market orientation and organizational learning using theoretical and experimental materials in fast-moving consumer...
