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Keywords: Innovation ambidexterity
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2024) 26 (4): 740–759.
Published: 31 October 2024
... that innovation ambidexterity mediates between EO and NVP. New ventures should explore new opportunities for long-term growth while exploiting the existing opportunities for short-term growth and survival. Originality/value The research focuses on interpreting how different EO components are related...
