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Keywords: Internal market orientation
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (2): 203–222.
Published: 03 November 2022
...Mostaque A. Zebal; Taimur R. Sharif; Jack Crumbly; Anushe Zebal Purpose The purpose of this study was to investigate the role of internal market orientation on the adoption of external market orientation among the retail banks in the United Arab Emirates (UAE). This study adds to the previous...
Journal Articles
Journal of Research in Marketing and Entrepreneurship (2019) 21 (1): 2–18.
Published: 09 January 2019
... and operational boundaries of existing models of internal and external marketing, aimed at helping organizations achieve competitive advantage and business success. Internal market orientation Tacit knowledge Integrated model External market orientation Internal and external marketing knowledge...
