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Keywords: International business strategy
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 229–248.
Published: 19 October 2015
... and levering a firm’s resources in the international marketplace. Human resource constraints often limit the effective implementation of international business strategies, indeed a more rapid pace of internationalization leads to a more strategic role for human resource management (HRM) as well as changes...
