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Keywords: Internationalisation process
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Journal Articles
Distribution channels and internationalization in a developing-country clothing industry
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2015) 17 (2): 130–148.
Published: 19 October 2015
... that: © Emerald Group Publishing Limited 2015 Nigeria Apparel exporting Distribution channels and markets Exporting-led development Internationalisation process Trade intermediaries In this era of globalization, enterprises and, indeed, economies which would thrive must be active...
Journal Articles
Research into the Internationalisation Process: Advice to an Alien
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (1999) 1 (1): 11–17.
Published: 01 July 1999
...Andrew McAuley This paper reviews several facets of the state of play of current research into the internationalisation process. In particular, the author considers origin, geographical coverage, methodology and the theoretical impact of this research domain. The paper concludes by suggesting...
