...William Richmond; Scott Rader; Clinton Lanier Purpose This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing...

...Paul Harrigan; Elaine Ramsey; Patrick Ibbotson Purpose Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper is to present research evidence on the impact of internet‐based...

...Michelle L. Patrick; Gina L. Miller Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying behaviours, offers...