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Keywords: Jordan
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2020) 22 (1): 133–144.
Published: 19 May 2020
... of economic activity and job creation, however, the role of women entrepreneurs is often underplayed and undervalued. Therefore, this paper aims to investigate the challenges women entrepreneurs face in Jordan to uncover ways to empower them. Design/methodology/approach This qualitative research used...
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