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Journal Articles
Research in marketing and entrepreneurship: a retrospective viewpoint
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2011) 13 (1): 8–17.
Published: 12 July 2011
...Gerald E. Hills; Claes Hultman Purpose The purpose of this paper is to reflect upon 13 years of the Journal of Research in Marketing and Entrepreneurship and developments in the field over that period. Design/methodology/approach The authors reflect upon the past and future...
