...Tayyab Amjad Purpose Business discontinuation rate among entrepreneurial start-ups is tremendously high due to the liability of newness faced by nascent entrepreneurs. The purpose of this paper is to examine how nascent entrepreneurs can utilize entrepreneurial networks to build legitimacy...

... creation happens outside the entrepreneurs’ control. Consumers seek to have social experiences which they want to experience individually but not alone. Accordingly, the legitimacy of a certain type of consumption creates a basis for consumers’ self-presentations and situational selves, on which value can...