...Benjamin Garner Purpose The purpose of this paper is to explore the way one farmers’ market organization used an e-newsletter to establish and maintain their brand image as a socially responsible local food outlet. This research analyzed managerial communication efforts to promote farmers’ market...

...Stine Alm Hersleth; Elin Kubberød; Antje Gonera Purpose This paper aims to explore the market creation practices of farm-based entrepreneurs in the local food sector. Alternative marketing channels for farm-based products increase, but it is not known how entrepreneurs work to position...