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Keywords: Luxury marketing
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Journal Articles
Journal of Research in Marketing and Entrepreneurship (2023) 25 (1): 103–126.
Published: 10 November 2022
... suppliers. Thematic analysis of the founders’ personal narratives provides insight regarding their motivation to use ostensibly antithetical luxury marketing for rainforest preservation and to foster self-reliant communities. Findings To’ak pays premium prices to create incentives to community farmers...
