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Keywords: Market orientated
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Journal Articles
An examination of artefacts in market-oriented firms
Available to Purchase
Journal of Research in Marketing and Entrepreneurship (2021) 23 (1): 86–102.
Published: 11 November 2020
...Cynthia O'Regan; Tomás Dwyer; Julie Mulligan Purpose The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms. Design/methodology/approach Document analysis, direct observation and 14 key informant interviews were undertaken in 6 case study...
